After working at an advertising agency. My main frustration was we were telling people which marketing techniques to use but we weren’t using them ourselves.
For example, we would send marketing emails about personalizing the subject line to get 22% more opens, and then never actually personalize the subject line in the email we sent out. We built complicated websites and funnels. They made millions and I often wondered how.
So I started my own agency and vowed to do things differently.
One big a-ha moment was I didn’t need a complicated website. I just needed to slim it down and optimize it. Using this formula I started seeing more website conversions and people stuck around longer.
Now I optimize my client’s websites and help them crush on Facebook ads.
Wouldn’t you love more website conversions?