It’s that time of the year again
Do you have all of your Black Friday and holiday email campaigns ready to send? We can help.
Set and reach your holiday marketing goals – drive more sales!
Before you start your campaign, you need to decide what you want to achieve.
Great offers can be a prize, a discount coupon or a resource (like an ebook.)
We create professionally designed templates specifically for your company.
Pro Tip: Segmented messages are key to holiday email marketing success
Email marketing experts say they noticed a trend during the 2015 holiday shopping season: Retailers are getting better at addressing the interests of individual shoppers.
“We saw more emails being sent to tighter segments, which is always a smart thing to do,” says Ross Kramer, CEO of email marketing firm Listrak. “Gender segmentation, recency or frequency segmentation, I saw retailers using segmentation to dig deeper in their file. Retailers I hadn’t heard from a lot during the year, I was hearing from more during the holiday.”
Some retailers adapted their email strategy to reflect the reality that some shoppers who visit retailers’ sites during the holidays to buy for others don’t necessarily shop those sites for themselves during the year.
It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.
How we work with you – Email Marketing Campaigns
Tell us your goals? They can range from sending company newsletters, growing your email list to achieving higher open rates.
This is where we design your emails with your goals in mind, write the copy, code and execute.
When you’re ready to send we increase your conversion rate by running A/B split tests to find the best performer.