It’s that time of the year again

Do you have all of your Black Friday and holiday email campaigns ready to send? We can help.

Countdown To Black Friday
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Set and reach your holiday marketing goals – drive more sales!

Take your seasonal marketing (and revenue) to the next level with a solid holiday plan. The winter holidays are expected to total over $80 billion in revenue this year, peaking during a month long consumer spending spree this December.

Set a goal

Before you start your campaign, you need to decide what you want to achieve.

Create thoughtful offers

Great offers can be a prize, a discount coupon or a resource (like an ebook.)

Build your holiday campaign

We create professionally designed templates specifically for your company.

Threadless Tees Email

Pro Tip: Segmented messages are key to holiday email marketing success

Email marketing experts say they noticed a trend during the 2015 holiday shopping season: Retailers are getting better at addressing the interests of individual shoppers.

“We saw more emails being sent to tighter segments, which is always a smart thing to do,” says Ross Kramer, CEO of email marketing firm Listrak. “Gender segmentation, recency or frequency segmentation, I saw retailers using segmentation to dig deeper in their file. Retailers I hadn’t heard from a lot during the year, I was hearing from more during the holiday.”

Some retailers adapted their email strategy to reflect the reality that some shoppers who visit retailers’ sites during the holidays to buy for others don’t necessarily shop those sites for themselves during the year.

It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

How we work with you – Email Marketing Campaigns

1. Define Strategy

Tell us your goals? They can range from sending company newsletters, growing your email list to achieving higher open rates.

2. Design & Build

This is where we design your emails with your goals in mind, write the copy, code and execute.

3. A/B Testing

When you’re ready to send we increase your conversion rate by running A/B split tests to find the best performer.

134 Million people shopped online

and in stores over Thanksgiving weekend last year. 74% of retailers say 20% or more of their annual sales occur during the holiday season. Holiday shopping has expanded far beyond the walls of the shopping mall. It’s becoming more convenient for shoppers to buy online. Make sure you have your online shopping game ready.

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