How to Increase Your Facebook Reach and Outsmart the Algorithm
Update your profile with searchable information
Once you’ve created your Facebook page, make sure the About section of your page includes:
Your business services and offers
A link to your website
Information that will help potential customers understand your business better
Include a way to get more Facebook likes from your website and blog post Make your Facebook page as discoverable as possible by promoting your Facebook business page and having a way to visitors to like your page.
Invite existing contacts to Like your page Ask your friends, family and existing customers to like your page. This can be done in person, via a nicely crafted email or through Facebook. A little know secret is that you can upload your email list into Facebook and those contacts who are on Facebook will be made more likely to see a suggestion to like your page.
To upload a list of your email contacts”
Click below your Page’s cover photo
Select Suggest Page
Upload a file or choose your email service and follow the on-screen instructions
our Page may be suggested to your contacts who are on Facebook in places like Recommended Pages. If your email contacts aren’t on Facebook, they won’t see your suggestion.
Keep in mind that you can upload contacts up to 5 times for a maximum of 7,000 contacts per day per Page. You can upload a maximum of 5,000 contacts at a time.
Invite employees to like your page
People are more likely to Like pages that already have some sort of following, and your employees can help your business build its initial numbers. After all, they are your strongest and most effective brand advocates.
Integrate Facebook into your offline communication channels
Place stickers in your store front windows promoting your Facebook page
Include Facebook URL’s on your receipts
Run a promotion for customers that liked your page
Make sure to include your Facebook Page and other social media profiles on printed ads, flyers, coupons, business cards and direct mail campaigns.
Cross promote on Twitter and LinkedIn
Add a link to your Facebook Page on your business Twitter and LinkedIn profiles.
Post valuable content
Make sure your messaging is relevant to your customers and specific to your brand. Publish high quality and helpful post to keep your customers engaged in your content.
Remain active to continue to grow steadily. Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page.
Use Facebook Ads to expand your reach
Growing your Facebook Likes organically is the best way to drive engagement and, ultimately, convert fans into customers. But if you have the budget for it, incorporating some paid advertising into your Facebook strategy can help augment the hard work you’re already putting in.
We are here to help and specialize in expanding your network. Contact us below to find out more about growing your Facebook network.
Contact us here to learn more about how we can help capture more leads and generate more sales.
Call us at 954-302-7549
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