[Infographic] The 2018 Marketing Calendar You Need

As the new year approaches, many marketers are asking themselves the same question: ‘When is the perfect time to run holiday ads?’. Answer: Now is the perfect time to begin planning for 2018. If you haven’t started yet, it isn’t too late. For those of you — who just like me are trying to be even more productive in 2018 — now is a great time to start planning our marketing efforts in 2018.

The best way to stay organized is to Start planning with this free 2018 advertising marketing calendar.

This infographic will help you and your team plan all your advertising and social media post for the entire year.

Below, you’ll find our marketing calendar, which tells you when and how you need to start preparing for all the different major holiday sales events.


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Biggest shopping days of the year

Add these shopping days to your marketing calendar. Plan your advertising and social media post around these key days.

The biggest shopping days are:

  • New Years Eve
  • Valentine’s Day
  • Mother’s Day
  • Father’s Day
  • Memorial Day
  • 4th of July
  • Back to school sales (July/August)
  • Labor Day
  • Halloween
  • Black Friday
  • Cyber Monday
  • December 12th- December 24th (ramping up for Christmas and Hanukkah)

You might look at that list and think “well that’s seems manageable.” Remeber that you have to plan those campaigns at least one month in advance- and sometimes several- it becomes a lot more stressful.

This is particularly true towards the end-of-year. According to Facebook 47% of consumers start thinking about holiday gifts before November, and time spent on Facebook starts accelerating in early October, reaching a peak around New Year’s Eve.

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