Your website is your business card in the modern world. Of course, it is also much more than that. It allows you to be found, enables customers to buy, and allows you to integrate with other platforms. That’s why it’s essential to make sure you get the most out of the Amazon website. To help you get started, here are some tips for integrating Amazon with your site.

SEO

SEO is the art of ranking your website organically in search engines like Google. You do this by having quality content on your site, but also by linking to your site from other pages, such as Amazon. Be sure to open an Amazon account if you haven’t already. Then, list your products and offer links back to your site so that your original website will begin to grow in the organic rankings.

Affiliates

Amazon is one of the best affiliate programs around. They offer you the ability to include links to their products on their sites. If people click on your link and end up buying the product, then you will receive a commission for that. This service costs you nothing to do, and it can provide extra profits so you can grow your business. To insert the links correctly, you need to understand some basic HTML or tell your webmaster to make the necessary changes.

Sales Funnel

Your sales funnel is the lifeblood of your business. You need to understand how each part of it works to run your business in the most efficient way possible. And this includes the integration of Amazon and your site.  For instance, say that Amazon is at the front end of your sales funnel. That means people could potentially find their way to your website after seeing a product listing on Amazon.

Regardless of where you sell your product, listing it on Amazon is going to boost sales because Amazon is one of the internet’s most prominent e-commerce authorities. In fact, it has over 310 million active users with over 536 million products listed. You can establish a brand with customers on Amazon, and then they may go directly to your site afterward or visit one of your local stores.

When it comes to getting the most out of your online presence, there are a lot of factors to consider, which can seem overwhelming at first. However, with a little practice, you can make your site and its integrations work for you to boost profits and eliminate expenses. So don’t hesitate, get to implementing these strategies today.

References:

Number of active Amazon customer accounts worldwide | Statista

What is a Sales Funnel? | Ring DNA

“The Core 4” How to Sell More Products on Amazon | Evolved Commerce