I spent my career working at advertising agencies. My main frustration was we were telling people which marketing techniques to use but we weren’t using them ourselves.
For example, we would send marketing emails about personalizing the subject line to get 22% more opens, and then never actually personalize the subject line in the email we sent out. We built complicated websites and funnels. The websites took months to launch and when they did it was hard to change the design.
So I started my own agency and vowed to do things differently.
One big a-ha moment was I didn’t need a complicated website. I just needed to slim it down and optimize it. Using this formula I started seeing more website conversions and people stuck around longer.
Now I optimize my client’s websites and help them crush on Facebook ads.
It’s possible to hit just about any conversion goal you want but you have to think about your website differently.
Together we can blow the traditional agency model out of the water. The traditional agency model is to take two to three months to get a website live. Then when the site launches they have a zero percent conversion rate. Everyone is like dang we failed. No, it just took to long to get your first test up and running.
Recently we broke into teams of two and the goal was to get a website live in one day. Get to a zero percent conversion rate. Start driving traffic to the website from Facebook ads. Measure the traffic and have a working CTA.
This is the Data-Driven website way and we are helping people crack the code for their website conversions.
We went from 0% conversions on the first day to 10%, then from 10% to 20% and now we are working towards a 50% conversion rate!