Website performance impacts sales and conversions
Website optimization and the user experience directly translate into your online business success. Load time affects your bottom line. On average a consumer will only wait 3 seconds for a shopping page to load. Google has indicated site speed is one of the signals used by its algorithm to rank pages. Additionally, a slow page means the search engine spiders can crawl fewer pages increasing Google’s budget and negatively affecting your indexation.
Top 3 benefits from website optimization
Having an optimized website means higher ranking and increased exposure. More people will become familiar with your brand and products.
Optimized web pages bring paying customers to your doorstep. When a customer is looking for your products or services the search for keywords relating to your business. An optimized website brings your listing up first.
Fast websites and showing up on the first page in Google provide a much greater return on investment than traditional advertising. Well written code makes your user experience better and allows indexing spiders to crawl your site more efficiently.
Mobile vs. Desktop – Does it really matter?
For the first time in history, more users last month accessed the web from mobile devices like smartphones and tablets than they did from desktops or notebooks. According to data released by StatCounter. 51.3% of all web visits in October 2016 came from mobile devices compared to 48.7% of visits from traditional computing platforms.
This is an impressive transition considering the first iPhone was introduced in 2007 and mobile internet usage didn’t even approach 30% until 2013.
Here are a few quick statistics about mobile internet usage in 2017
of U.S. citizens own at least one mobile device.
of smartphone owners go online via their mobile device.
say they would abandon mobile websites that don’t load within 5 seconds.
Optimized websites & pages simply work better
You might be asking yourself. Is there a difference between website optimization and SEO? Answer: Yes there is! When we optimize a website or page our primary goal is to increase conversion rates (like for sales or signups) and affects visitors AFTER they arrive on your website. We do a lot of A/B testing to find the right copy, colors, and images for example. SEO mainly affects your visitors BEFORE they arrive on your website, in the actual search engine results pages like Google, & Bing.
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